CUT IT OUT Salons Against Domestic Violence
When I ask myself why I support The Women’s Fund of Greater Birmingham, it’s not only because I CAN, but it’s also because I know the money will be spent to make life better for a very targeted group of women and girls who are in great need. Very often these people lack the strength and self-esteem to lift themselves out of the depths despair in which they find themselves. Ghandi said, “Be the change you want to see in the world,” and I say, “Fund the change you want to see in the world.” Funding The Women’s Fund of Greater Birmingham will go a long way toward helping victims of violence and poverty – phenomena which often go hand-in-hand.
So today I’m celebrating the work of this group who has a history of creating new, never-before-tried initiatives such as the Blog-A-Thon today. It’s a fearless group of smart women who listen to what’s needed and then goes about funding change that positively affects women and girls. For those of you who might not know, it was The Women’s Fund of Greater Birmingham who created CUT IT OUT in 2000 in the State of Alabama, because DV service providers said, “Go to the salons. That’s where victims tell all.”
Carol Gundlach of the Alabama Coalition Against Domestic Violence (quite literally the unsung hero) created phenomenal training materials that teach salon professionals how to recognize signs of DV, and teaches them how to respond by referring victims to the DV Hotline number for help. Salon professionals never try to counsel victims. They always refer victims to the counselors who are trained. Because of this program, salon professionals offer victims these life-saving messages: “It’s not your fault, you’re not alone, help is at this number … 1-800-799-SAFE (7233).”
In the early years of the 21st century, I was Founder and President of Southern Living At HOME, a direct sales company, who was looking for an “official national philanthropy” to call our own. I thought to myself, “Hey, I have a national platform, I have VOICE … why not take CUT IT OUT national?” I knew this program was having a real impact in Alabama. How hard could it be to go national? Yes, how hard could it be, indeed? I was about to find out.
The first thing I did was to find a partner in the industry who wanted to help victims of DV as much as I did. And Gordon Miller of the National Cosmetology Association was just such a partner. We launched the program on a national basis in 2003 with an Advisory Board of the National Network to End Domestic Violence (NNEDV), the Family Violence Prevention Fund (FVPF), and the National Domestic Violence Hotline. Everyone knew we were onto something important by engaging some of the most trusted members of any community: its hairdressers and nail techs. They hear it all – including deep, dark, frightening secrets about what’s really going behind closed doors. In addition, very often there are physical signs of violence such as bruising and ripped out clumps of hair that are blatantly visible. Sometimes your “hairdresser knows for sure” as the ad slogan used to say.
In the six years of its operation, the program has been embraced by DV service providers in all 50 states. Attorneys General have been extremely influential in involving their states’ DV service providers and salon professionals with CUT IT OUT. By all estimates, about 12,000 victims have called the National Domestic Violence Hotline number as a result of the program. And now the American Association of Cosmetology Schools is teaching CUT IT OUT as part of the cosmetology curriculum. I recently learned that men and women who are in the cosmetology industry are at a higher-than-average risk of being in abusive relationships, themselves. I’ll bet some are saving their own lives as a result of this program.
Since the beginning of the national reach in 2003, over 3.5 million safety cards, in English and in Spanish, have been distributed (for a victim to put in his or her own shoe to hide it from the perpetrator) 500,000 posters have been distributed to hang in discreet locations like ladies’ rooms, 2,200 training kits have been distributed to DV agencies to train in their local communities, and about 30,000 training classes have been taught to salon professionals nationwide. For more information, please visit www.cutitout.org.
You can’t imagine how good I feel about all the lives we’ve touched. Imagine if The Women’s Fund had not had the vision and determination back in 2000 to create the program. That’s really what it takes … vision, determination, follow-through and, of course, funding. I want to add my two cents and ask you to donate on The Women’s Fund’s website. It’s HIGH IMPACT GIVING. You just might save a life.
Please click donate now on this website give today.
Dianne Mooney
diannemooney@aol.com
Blogging Against Violence
10/7/09